Insights and tools to handle pricing issues in a practical and straightforward manner.
Move over Stranger Danger.
The biggest bad guy in town is now Scope Creep.
He’s a sneaky one. Convincing you that just one more freebie, upsell or phone call won’t bite into your profits.
Instead of candy he offers the promise of clients who just can’t stop talking about you. He paints a vision of customer zealots who will erect monuments to your greatness.
As you lean in to claim this amazing bounty he grabs your profits and makes a run for it.
What can you do? For the sake of profits everywhere, you must learn…
Who is this Keystone character?
It’s actually not a person, a place, or even a thing.
Keystoning is the practice of setting your price at double your wholesale cost. The term is most commonly used in a retail environment; however, there are practical applications in all lines of business.
The real question is do you know the many hidden ways inflation steals the profit right out of your business?
Don’t believe me?
Yes I attended a kegger or two while I was going to college.
I seem to recall a few whopatoolis thrown in.
Then there was my graduation party, the one my parents did not attend.
I’m sure you have a few *ahem* hazy memories of your own.