Growing Tomorrow's Profits | The Bottom Line Blog by Small Business Finance Forum

Early Bird Incentives for How to be a Finance Rock Star

Posted by Nicole Fende in General Finance | 1 comment

I am so excited to announce an amazing list of early bird incentives. That’s in addition to all the value you’ll get from the book itself.

It’s as easy as spotting a Tie-Dyed T-Shirt at a Grateful Dead concert. Once you’ve ordered your copy of How to be a Finance Rock Star, simply forward your email confirmation or receipt to EarlyBird@FinanceRockStar.com

A Business Paradox: What’s Your Brand Really Worth? by @TeaSilvestre

Posted by Tea Silvestre in General Finance | 10 comments

Photo Credit: Mike Licht, NotionsCapital.com

Your brand. It’s a lot more than just your business name or logo. It’s how you’re perceived in the minds and hearts of your customers and prospects.

And guess what? Your brand may actually be worth something. Have some equity. Some actual monetary value that — should you ever decide to sell your business — would help make up the total value of your company.

The challenge (or paradox) is that while your brand does have some sort of value, it’s very hard to pin down.

How do you figure out the value of your brand?

Is Your Biz Cash Low? Use Bartering to Grow!

Posted by Nicole Fende in Cash Flow, Finance for Start-Ups, General Finance | 31 comments

Does the idea of bartering conjure up images of a swap meet? Perhaps it brings back memories of grade school lunchtime; wheeling and dealing PBJ’s and oatmeal cookies.

Do you believe that bartering “just doesn’t work”? Are you convinced only wannabe’s, noobs and criminals barter?

Think again!

Barter is a fantastic way to grow your business when cash is tight. It’s time to set the record straight on barter, and how you can use barter to prosper.

Debunking the bad reputation of bartering

Happy Holidays & A Profitable New Year!

Posted by Nicole Fende in General Finance | 11 comments

Goodbye 2011 – Hello 2012

The Other Bottom Line – Becoming a Kiva Sponsor

Posted by Nicole Fende in General Finance | 8 comments

One of the things I love about this time of year is the spirit of giving.

The desire to care and provide for others, even when you don’t know them personally. There are toy drives for needy children. Care packages for our troops overseas. The ubiquitous red kettle and bell advertising the Salvation Army’s fundraising efforts.

These are all wonderful things, efforts that are truly making a difference. Yet it is not enough. What about the other 11 months of the year? What about those who seek to make better lives for themselves yet have literally zero resources to do so?

The Numbers Whisperer™ embraces a double bottom line for 2012

How the Space Between Your Ears Will Make or Break Your Profits – Part 1

Posted by Nicole Fende in General Finance | 11 comments

Mindset is still the hot topic du jour, and for good reason. There is a lot to be said for the difference between positive and proactive, versus negative and fearful thoughts, and the direct impact your thoughts can have on your business.

I don’t reside in the “name it and claim it” camp, because as a performance psychologist, I understand the science behind attitude, belief systems, confidence and the outcomes they can drive.