Posts Tagged "brand equity"

A Business Paradox: What’s Your Brand Really Worth? by @TeaSilvestre

Posted by in General Finance | 10 comments

Photo Credit: Mike Licht, NotionsCapital.com



Your brand. It’s a lot more than just your business name or logo. It’s how you’re perceived in the minds and hearts of your customers and prospects.

And guess what? Your brand may actually be worth something. Have some equity. Some actual monetary value that — should you ever decide to sell your business — would help make up the total value of your company.

The challenge (or paradox) is that while your brand does have some sort of value, it’s very hard to pin down.
 

How do you figure out the value of your brand?
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