Posts Tagged "channels"

Don’t be the Milkman

Posted by in Business Plan, General Finance, Risk Management | 9 comments

Dont be the Milkman

When I was young…

I mean younger


When I was a 5 year old kid.

We had a milkman who delivered milk right to our door. If my Mother wasn’t home, he left it in a galvanized metal box on our doorstep.

No we weren’t rich. No it wasn’t Uncle Joe who had 10 dairy cattle. It just was. Average people had fresh milk delivered on a regular basis.

Not anymore. So what happened to the traditional Milkman? He became extinct.

The Milkman’s entire existence was based on one method of delivery.

When people stopped using home delivery, they stopped using him. Sales is essentially distribution and delivery.

Don’t let your sales become extinct.
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