Have you heard about the BSOS plague sweeping across our nation?
Less than two weeks ago, during #smallbizchat on Twitter I learned of this awful disease.
Now it seems to be everywhere, even in a blog post on ProBlogger yesterday.
It’s a sign. It’s meant to be.
I need to save the world from BSOS! Quick, read on before we all become mindless spending zombies.
When does perseverance become pig-headed?
When does confidence become arrogance?
When does your gimmick become a trap?
Knowing when to quit digging is harder than most people realize, especially for entrepreneurs. After all, aren’t small businesses the world’s trail blazers?
I know many experts and gurus claim you can outsource all sorts of things to third world countries and make a killing.
Of course they don’t say it like that. They throw around phrases like “cost of living differential” and claim you can get the same talent for pennies on the dollar.
Double down, ante, hold, all-in, bluff…
You probably recognize these common gambling terms.
What about muck, tilt, parlay, or cold dice?
Don’t know what these mean? That’s okay, neither did I (keep reading and you will).
I used to say I wasn’t a gambler. My idea of going crazy at a casino is playing the $3 craps table until my $20 is gone.
Then I realized I AM a gambler. All entrepreneurs and small business owners are gamblers. We just know how to stack the odds in our favor. Once I embraced this concept, a simple, effective budgeting tool was born.
As a child, I loved magic.
I loved the illusion that the impossible was possible.
I loved the idea that things could be more than they seemed.
The art of illusion can transform your business.
I realize some may feel the term “illusion” implies misleading people or being dishonest. You are a legitimate business that offers a valuable product, correct? You do plan to deliver that product or service in a timely fashion, right?
The illusion is simply packaging, putting your best foot forward to grow your business.