Posts Tagged "finance"

A Business Paradox: What’s Your Brand Really Worth? by @TeaSilvestre

Posted by in General Finance | 10 comments

Photo Credit: Mike Licht, NotionsCapital.com



Your brand. It’s a lot more than just your business name or logo. It’s how you’re perceived in the minds and hearts of your customers and prospects.

And guess what? Your brand may actually be worth something. Have some equity. Some actual monetary value that — should you ever decide to sell your business — would help make up the total value of your company.

The challenge (or paradox) is that while your brand does have some sort of value, it’s very hard to pin down.
 

How do you figure out the value of your brand?
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These aren’t the shakes you’re looking for

Posted by in General Finance | 7 comments

In the original Star Wars movie there is a classic scene where Obi Wan Kenobi uses The Force to convince Stormtroopers (the bad guys) that the droids he has aren’t the droids the bad guys want.

How does he do it?

He simply tells them, “These aren’t the droids you’re looking for.” Add in a healthy dose of Jedi powers and presto, the bad guys tell him to move along. Pretty cool right?

Unfortunately I think some business owners and their employees have taken that scene a little too seriously. Jedi mind tricks don’t work in customer service. You can’t just tell me to move along and think that I will happily go about my business, forgetting about your horrible customer service.

Delusions of Jedi grandeur cost your business money.
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Mapping Your Energy Can Result In Increased Profits

Posted by in General Finance, Productivity | 10 comments

mapping energy levels increases your profitby Kirsten Simmons

Sounds like a pretty tenuous connection, doesn’t it? Energy cycles and your bank account.

But, if you stop to think about it, there’s a reasonably direct connection.

Think about where your money comes from. Whether or not you sell products, consulting, or work a 9-5 job, you’re essentially engaging in some form of trading time for money.

It might take a more roundabout route – you put time into creating value, and you’re reimbursed later when people purchase the valuable thing you’ve created.

So then, we can draw a fairly direct line between your time and your profits. Even in a 9-5 you’re still not going to be employed for long if you don’t provide some sort of value.

But where do your energy levels come into the picture?
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Cage Match: Sales vs. Finance

Posted by in Business Plan, Finance for Start-Ups, General Finance | 10 comments

Profit Cage Match Sales vs. Finance

Given Americans love affair with boxing, pro-wrestling and now the UFC I thought it was time to host my very own small biz smackdown.

That’s right. It’s time for the first ever…

Profit Cage Match!
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Don’t be the Milkman

Posted by in Business Plan, General Finance, Risk Management | 9 comments

Dont be the Milkman


When I was young…

I mean younger

*ahem*

When I was a 5 year old kid.


We had a milkman who delivered milk right to our door. If my Mother wasn’t home, he left it in a galvanized metal box on our doorstep.

No we weren’t rich. No it wasn’t Uncle Joe who had 10 dairy cattle. It just was. Average people had fresh milk delivered on a regular basis.

Not anymore. So what happened to the traditional Milkman? He became extinct.

The Milkman’s entire existence was based on one method of delivery.

When people stopped using home delivery, they stopped using him. Sales is essentially distribution and delivery.

Don’t let your sales become extinct.
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