I’m a notorious people pleaser.
Although, I am cognizant of the fact, that not everyone is going to like me, deep down I secretly believe that they should.
When I find out that someone isn’t a fan, I’m simply devastated.
It does not matter who they are, if I like them, even if I know that we are nothing alike and a friendship between us simply not a possibility….it still bothers me.
Many entrepreneurs feel the same way about their customer base.
They become so wrapped up in the excitement of their concept they lose sight of the fact that, although their business is (hopefully) amazing and indispensable to some consumers, it isn’t (and doesn’t need to be) to everyone.
Let’s play a game….get out a piece of paper and write down the names of three people closest to you.
Maybe your mom, maybe your husband or maybe your best friend. Now pretend that you need to buy each of those people a gift, what would you give them?
There are a plethora of legitimate questions that keep entrepreneurs up at night, one of the biggest and most fundamental, being, “How do I raise money?”
There will always be a disproportionate number of companies looking for capital relative to that which exists. In order to maximize your chances it is imperative that you clearly differentiate your company from the pack.