Move over Stranger Danger.
The biggest bad guy in town is now Scope Creep.
He’s a sneaky one. Convincing you that just one more freebie, upsell or phone call won’t bite into your profits.
Instead of candy he offers the promise of clients who just can’t stop talking about you. He paints a vision of customer zealots who will erect monuments to your greatness.
As you lean in to claim this amazing bounty he grabs your profits and makes a run for it.
What can you do? For the sake of profits everywhere, you must learn…