Posts Tagged "The Word Chef"

BHAG Monster Gets New Home – Jennifer “Scraps” Walker

Posted by Nicole Fende in General Finance | 13 comments

Sadly, it was time for the BHAG Monster (Big Hairy Audacious Goal Monster) to leave for his new home. BHAG was sent to me by Tea Silvestre, The Word Chef, in recognition of completing my book How to be a Finance Rock Star.

Once BHAG finished hanging out with Fluffy the Finance Feline (there’s video evidence right here), I was to pick another worthy achievement and send him on.

Heavy with the burden of choosing a worth participant (am I laying it on a bit thick?), I looked far and wide for the right person. I realized the perfect choice was right under my nose. Jennifer “Scraps” Walker, the illustrator extraordinaire of Fluffy & Co, had just released her first Comic Cookbook What to Feed Your Raiding Party.
 

Getting a Monster in the Mail: Achieving My Big Hairy Audacious Goal (BHAG)

Posted by Nicole Fende in General Finance | 12 comments

Today was a first, I received a monster in the mail. AND I was excited about it! As you can see, Fluffy was pretty excited too.

The monster’s name is BHAG, which stands for Big Hairy Audacious Goal, and she is the Official Word Chef Mascot for Tea Silvestre.

Watch the video below, and find out why Tea Silvestre sent me BHAG.

A Business Paradox: What’s Your Brand Really Worth? by @TeaSilvestre

Posted by Tea Silvestre in General Finance | 10 comments

Photo Credit: Mike Licht, NotionsCapital.com

And guess what? Your brand may actually be worth something. Have some equity. Some actual monetary value that — should you ever decide to sell your business — would help make up the total value of your company.

The challenge (or paradox) is that while your brand does have some sort of value, it’s very hard to pin down.
 

How do you figure out the value of your brand?