Sadly, it was time for the BHAG Monster (Big Hairy Audacious Goal Monster) to leave for his new home. BHAG was sent to me by Tea Silvestre, The Word Chef, in recognition of completing my book How to be a Finance Rock Star.
Once BHAG finished hanging out with Fluffy the Finance Feline (there’s video evidence right here), I was to pick another worthy achievement and send him on.
Heavy with the burden of choosing a worth participant (am I laying it on a bit thick?), I looked far and wide for the right person. I realized the perfect choice was right under my nose. Jennifer “Scraps” Walker, the illustrator extraordinaire of Fluffy & Co, had just released her first Comic Cookbook What to Feed Your Raiding Party.
Today was a first, I received a monster in the mail. AND I was excited about it! As you can see, Fluffy was pretty excited too.
The monster’s name is BHAG, which stands for Big Hairy Audacious Goal, and she is the Official Word Chef Mascot for Tea Silvestre.
And guess what? Your brand may actually be worth something. Have some equity. Some actual monetary value that — should you ever decide to sell your business — would help make up the total value of your company.
The challenge (or paradox) is that while your brand does have some sort of value, it’s very hard to pin down.